West-Taiwan Strait Auto Expo is a regional professional automotive exhibition approved by and held under the guidance of the Ministry of Commerce of China. It is organized by the China Machinery Industry Federation and Xiamen Conference & Exhibition Group Inc., undertaken by Xiamen C&E CMIF Exhibition Co., Ltd., and co-organized by the Xiamen Automobile Circulation Association. Since 2006, the Expo has been successfully held in Xiamen for 20 consecutive sessions. With a strong brand legacy, it has generated significant social and economic benefits and has become the annual flagship event and market barometer for the automotive industry in the West Taiwan Strait Economic Zone.

    The 21st West-Taiwan Strait Auto Expo will undergo a strategic upgrade, going beyond the scope of a traditional auto show and pioneering a “multi-expo linkage” model. Its core focus will expand from automobile sales to a comprehensive “car life” ecosystem. By concurrently hosting the 1st Xiamen RV, Camping & Automotive Aftermarket Expo, the event will cover the full industry chain, including new vehicle consumption, RV camping, self-drive travel, and automotive care and customization, fully addressing consumers’ increasingly diversified and personalized automotive lifestyle demands.

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