Hosted by Xiamen C&E Group and organized by Xiamen C&E Golden Key Exhibition Co., Ltd., the Xiamen International Bakery Fair is held concurrently with Xiamen Coffee Fair. Focusing on the in-depth integration of the baking industry and emerging consumption scenarios, the fair is held as an independent exhibition under the theme of "Cross-border New Life · Baking Future", leveraging the regional advantages and opportunities of Xiamen in building an "international consumption center city". The fair is committed to building a vertical industrial platform, providing baking practitioners with solutions for scenario-based operation, supply chain optimization, new product development and traffic growth, so as to help create new consumption scenarios that are popular among young people—"delicious, fun and social".

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