Fujian New Food & Beverage Industry Expo and Trendy Food Carnival, with the theme of "New Hub of Industry, Testing Ground for Consumption", builds a value loop of industrial empowerment and consumer validation. It focuses on the upgrading of the entire food and beverage industry chain, promoting the connection of the entire chain from R&D, production to marketing; it gathers trendy brands and links with young consumers through immersive scenes and social interaction. The two sections form an organic cycle of "exhibition-driven sales, sales-tested products,and products-attracting investment", creating an ecological platform that connects industry and consumption, and facilitating the innovative development of Fujian's new food and beverage industry.

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